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04.23.19
A Marketing Case Study: Earth Day 50 Years Later
Image by OpenClipart-Vectors from Pixabay World Earth Day is Monday, April 22. Each year, the world’s largest environmental movement unites people from nearly 200 countries. According to the Earth Day organization, “Earth Day broadens the base of support for environmental programs, rekindles public commitment and builds community activism around the world through a broad range […]
Read More04.15.19
Technology is not a substitute for quality relationships and human interactions
Photo by Lukas on Unsplash A recent prediction in Fortune Magazine had an A.I.Expert say Automation Could Replace 40% of Jobs in 15 Years, but wait – is that possible in sales? There’s no question that technology (AI, AR, machine learning and the like) will continue to transform the industry landscape. But if you think […]
Read More04.04.19
Time for a culture shift? Try these 5 tips
Photo by Ian Schneider on Unsplash Cultural change in any organization must come from the top down. And the adage, “the small things are the big things” applies here when it comes to effecting change in a workplace setting. While culture can seem nebulous or intangible, it really does matter. Research shows that talent increasingly […]
More03.28.19
Stronger together: the case for entrepreneurial networks
Photo by Hans Peter Gauster, Unsplash One of the terms used in the Accountable Care Act is Essential Health Benefits (EHB). Theoretically, EHB’s was put in place to cover the care people need. This same concept can be applied to the Essential Business Builder Tools. One of the most essential tools in building a business […]
Read More03.21.19
Staying grounded: Beware of Carpetbaggers and False Prophets
Photo by Shannon Rowies on Unsplash What does science say might separate effective founders and business builders from mediocre ones? The answer may surprise you: a healthy dose of pessimism. While it might not be the first trait that comes to mind (or at all) when you think of entrepreneurial greatness, the data provides a […]
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