The Power of YouTube Playlists

Tammy Allen, Director | Marketing & Programs, The NIIC

Social media channels are constantly rolling out features to improve the experience for account administrators and consumers of content. Recently, I discovered the playlist feature on YouTube.

The NIIC  is a mission-driven non-profit organization that supports innovative-minded individuals who want to start, grow, and innovate a business. Our NIIC YouTube channel offers a robust library. Most of the videos feature aspiring entrepreneurs and growing companies. Check out Northeast Indiana Innovation Center YouTube (not to be confused with NIIC singing dog channel—woof).

We want entrepreneurs, business leaders, and anyone interested to find what they need quickly.

Abracadabra—playlists. Okay, so it wasn’t that easy. Yet, it was an exciting experience to strategize how to package valuable content to provide a good experience for subscribers and channel visitors.

You’ll find playlists featuring NIIC clients, programs, training and workshops, coaching, and general information on our YouTube.

To my fellow marketing colleagues—playlists increase SEO and engagement with your videos. Here are links to a couple of quick reads you may find helpful.

5 Incredible Benefits of Creating YouTube Playlists

YouTube Playlists: 3 Reasons why you need to use them

Subscribe to Northeast Indiana Innovation Center YouTube for new video uploads to encourage, inform, coach, and train for business success.


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