Excerpt
“The rate of women-owned businesses has grown nearly four times that of male-owned businesses the past 20 years, according to “Women-Owned Businesses: A Tale of Two Types of Entrepreneurs,” Forbes.
Whether located in urban areas or in the lesser served rural America, women business builders identified needing assistance in three main areas: financial support, success mindset and support network.
You may wonder why this is true. A study conducted by Marco Del Giudice, noted profound differences in a sampling of 10,000 U.S. male and female citizens (Psychology Today). This is one of the first studies to confirm women scored much higher than men in sensitivity, warmth and apprehension (also known as imposter syndrome).”
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