Communication: Key to Your Company’s Success

Leslee Hill, Director, WEOC Women's Business Center at The NIIC

Photo by The NIIC

Communication Is Key to Your Company’s Success

Words and how you convey them hold immense power. They can shape beliefs, drive behavior, strengthen relationships, mitigate conflicts, improve public relations, and sell ideas. Effective communication to internal (employees) and external (customers) audiences is fundamental to establish and grow any business.

Workflow is better when everyone knows their roles, responsibilities, mission, and goals. When employees feel free to voice their thoughts and opinions and are appreciated and given feedback, their engagement and satisfaction are boosted. Productivity follows suit.

In a competitive business world, communication helps your brand to stand out, make your mission statement known, grow your pool of customers, and establish their loyalty.

With various technologies emerging seemingly daily, we can adopt new ways to improve our organizational efforts.

  1. Internal Communication

Online collaboration tools ease information sharing.

An online forum where employees can swiftly share documents, start threads, and work on projects allows easy communication with teammates in the office, in the field, or in different time zones.

Trello and Slack are some examples of online collaboration tools.

Video conferencing effectively brings groups together.

Video conferencing effectively brings your employees and partners together, no matter where they are located. You can use this platform to make announcements, discuss, and settle important issues inexpensively.

  1. External Communication

Write winning newsletters.

Newsletters remain one of the best ways to curate details about you and your services or products. You can give value and updates to your customers and potential clients through thoughtfully crafted written content.

Over the last 12 months, 78% of marketers have seen an increase in email engagement. The research supports email as one of the best tools to grow your consumer base.

Inform customers through Short Messaging Service (SMS).

Text messaging is a great way to immediately get the word out about promos or special announcements.

Is it time to rethink or reinforce your communication strategy?

The WEOC Women’s Business Center at The NIIC offers guidance and business coaching to support you in elevating your business. You are not alone in this pursuit. Visit the WEOCWBC.Net for details.


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