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02.24.20
Trade shows done right: Your guide to planning
It’s that time of year when many business builders are gearing up for spring trade shows. Each is a potential opportunity to market and gain customers and partners. But do you know how to approach it to maximize value and ROI from the experience? Trade shows are a big investment of time and money so […]
Read More02.21.20
Lessons from the campaign trail
Don’t be alarmed- I am not going to talk politics other than to make an analogy between campaigning and business building. As the 2020 presidential election season heats up, we’re seeing how each candidate approaches his or her campaign. Some are veterans and others are relative newbies to the scene. This week’s debate shows it […]
Read More02.15.20
Goal setting: How to make it inspiring and fun
Over the last year, I have made new discoveries, new connections and new commitments regarding my goals by walking alongside and learning as CEO and Founder Jack Patton and Stre.me have taken off from a hand-sketched concept to a full-blown app. Jack’s passion to make goal-setting more achievable, more approachable while building more confidence – in essence, […]
More02.13.20
Case study: Planet Fitness and knowing your niche
It’s that time of year when American gyms are packed. Some gym-goers are new to the pursuit of fitness altogether, while some are returning after a stint away during the holidays. Planet Fitness has carved out a niche in that it pursues the former. The New Hampshire–based gym franchise’s business model relies on this key […]
Read More02.12.20
Time to recalibrate?
Pivoting can be expensive, time-consuming and sometimes over-rated but so can the consequences of not adjusting the trajectory of your business venture at the optimal time. Sometimes re-evaluating your current approach is exactly what your enterprise needs to do to ensure future success. But how do you know when it’s time? Here are three telltale […]
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