Selling people on your product often starts with a demo, no matter how formal or informal. The problem is, many business builder’s approach this opportunity the wrong way because they are too close to their product. That said, here are a few tips to deliver better product demos: Less is more. You might think your […]
Read MoreOur society is engaged in a talent war. Talent attraction and retention is on the top of the list for established and entrepreneurial companies. (And with good reason, as it’s costly to recruit, hire, train, develop, grow and retain talent.) Also, remember, knowledge intensive companies flock to where the talent is located so developing talent […]
Read MoreStarting my job as a marketing intern at The NIIC nearly a month ago has proven to be one of the best learning experiences I could imagine. My job has involved everything from learning strategic movements in meetings, to designing event graphics and learning how to convey an overall message throughout a campaign (pretty cool […]
MoreWomen are a life force to reckon. Combine this concept with that of women building up women, and imagine the impact. How can we apply these concepts to address research stating two barriers women entrepreneurs face are fear of failure and lack of access to resources? I believe these two barriers cross industries. The Women’s Entrepreneurial Opportunity Center […]
Read MoreThe gig economy is alive and growing. Nearly forty percent of Americans report having a “side hustle,”which could range in focus from fixing computers to driving for Uber. Many of these “hustlers” are Millennials, but more and more older workers are turning to contingent worker status as well. So, what can a side gig teach […]
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