Blog
Other Resources
08.01.18
Relish the Competition or Fear Them?
Are you afraid of the competition, or do they make you better? Fear is not a productive emotion in business (or in life, really.) Did you know your competition could be an asset? Yes, as Forbes argues, it’s good for business! Let me discuss competition on two levels: an entrepreneur or business builder looking to […]
Read More07.30.18
Venturing out? Here’s how to find funding
Mark S. Long is the director of incubation services at the University of Florida. In that position, he leads both UF Innovate business incubators, The Hub in Gainesville and Sid Martin Biotech in Alachua. Mark has a long history leading startups and growth companies into success – well, those that learned the magic words “cash […]
Read More07.25.18
Your product demo sucks (And how to fix it)
Selling people on your product often starts with a demo, no matter how formal or informal. The problem is, many business builder’s approach this opportunity the wrong way because they are too close to their product. That said, here are a few tips to deliver better product demos: Less is more. You might think your […]
More07.20.18
Got great “perks?” So what?
Our society is engaged in a talent war. Talent attraction and retention is on the top of the list for established and entrepreneurial companies. (And with good reason, as it’s costly to recruit, hire, train, develop, grow and retain talent.) Also, remember, knowledge intensive companies flock to where the talent is located so developing talent […]
Read More07.16.18
From an Outsider to an Insider at The NIIC – Internship Blog
Starting my job as a marketing intern at The NIIC nearly a month ago has proven to be one of the best learning experiences I could imagine. My job has involved everything from learning strategic movements in meetings, to designing event graphics and learning how to convey an overall message throughout a campaign (pretty cool […]
Read More