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05.09.18
3 tips for Scaling Your Startup Globally
Why is it less than 2% of all small businesses scale? I’d like to challenge the adage of “think global, act locally” and instead offer, “think global and act globally.” Do you have your sights set on expanding into the global market? Following are a few ways to scale your business model for the worldwide […]
Read More05.03.18
A Grateful Mindset
Psychology Today (2016 article on why Gratitude Matters) made it clear: “Gratitude is a prerequisite for true happiness.” The article further expresses, “Gratefulness—and especially expression of it to others—is associated with increased energy, optimism, and empathy“. Each of us could stand to focus more on what we have than what’s lacking. Paying it forward and […]
Read More05.02.18
A Culture of Innovation: How does your community rate?
When it comes to Silicon Valley being the epicenter of innovation, the tide has turned. Many traditional and larger employers and entrepreneurial ventures are setting their sights on other (more affordable and attractive) places, like the Midwest. So that begs the question. What elements contribute to a culture of innovation? Here are a few that […]
More05.01.18
A PR Crisis Brewing: Lessons from Starbucks
I have a confession to make. I have never been a huge Starbuck’s fan. Their social activism, overpriced drinks (why does anyone think a tall is anything more than a small at double or triple the price?), their elitist chairman of the board, and their over-rated brand positioning as a third place has not scored […]
Read More04.19.18
Coaching the Coach: Local Business Owner Finds Her Niche
Even coaches need coaches. It was the time and attention from The NIIC staff that helped Theresa Steele, Founder, Steele Business Coaching, take her business to the next level. Today, she uses a set of simple concepts and practical tools to help entrepreneurs get what they want from their businesses. It took some work and […]
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