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10.25.17
3 Tenets About Marketing to Millennials
You’ve likely read about it at some point—Millennials have buying power. If you’re marketing a product that targets this generation, you best be sure you have internalized these three tenets: 1. They are equally concerned with your product’s value statement as the story behind it. No longer can you solely rely on the merits of selling a […]
Read More10.18.17
National Women’s Small Business Month
October is National Women’s Small Business Month, a perfect time to highlight the many accomplishments of women entrepreneurs and small business owners across the nation, as well as right here in our own community. Did you know Fort Wayne is home to one of two U.S. Small Business Administration (SBA) designated women’s business centers (WBCs) […]
Read More10.18.17
5 Lessons Lady Gaga Can Teach Entrepreneurs
I confess it. I listened to Madonna in high school and college. I traveled a few years back with some friends to see her in Vegas. In a couple of weeks, my wife and I will see Lady Gaga in concert in Indy assuming she is medically ready. While there’s no denying her value as […]
More10.11.17
Avoiding “Low Battery” Entrepreneurial Burnout: 5 Practical Tips
You’ve likely heard the expression “you can’t pour from an empty cup.” That saying applies to the general population, but entrepreneurs especially need to take note. Think about it – your Apple iPhone 8 Plus might not be the only thing on low battery. You might be getting a “low battery warning” and pop-up notifications as […]
Read More10.10.17
Entrepreneurial options enhance odds of success
Excerpt: Karl R. LaPan, President & CEO of the Northeast Indiana Innovation Center “I was disappointed to read the comment in the Oct. 3 news story, ‘Investing in area entrepreneurs,’ relative to wanting ‘aspiring entrepreneurs tinkering in their basements and garages to find out what the program can offer. They don’t have to be in a local […]
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