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06.30.17
Change Happens (and 3 Tips How to Manage It)
Few things are more predictable than change. This is true in both our personal and professional lives. It’s the new normal. Success, then, requires being nimble and pivoting when necessary. Entrepreneurs know this well, and we see it often at The NIIC. We are excited by both the promise and potential of some significant changes in […]
Read More06.29.17
5 Tips to Part Amicably with Your Agency
Parting with your advertising or marketing firm can be difficult. That’s true for any vendor relationship. Admittedly, I’ve done this well and not so well, depending on the situation. Like most people, I seek lifelong learning and growth. So, I was intrigued by the topic of this week’s Social & Marketing Breakfast Fort Wayne (SMBFW). […]
Read More06.28.17
Got Grit?
What does it take to be a successful entrepreneur? Sure, a great idea and funding helps. But there’s one key element that separates the winners from those with less favorable outcomes. That variable is grit. Call it persistence, stick-to-it-tiveness or tenaciousness. Grit is a theme that runs through the back stories of some of the most […]
More06.21.17
Print is Not Dead: The Case for Physical Books
According to the Pew Research Center, “About a quarter of American adults (26%) say they haven’t read a book in whole or in part in the past year, whether in print, electronic or audio form.” This is tragic to me. As Charlie “Tremendous” Jones said, “Leaders are readers.” When my wife and I built our house in […]
Read More06.15.17
What’s In A Name?
If you’re in the concept phase of your business then you know that naming your business is a critical step in the development process. After all, the name is often the first impression people have before interacting with your brand. A Fortune article in 2013 gave some great examples to ponder as you think about what’s […]
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