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05.08.17
Honesty Is Always The Best Policy
Brands are built on trust. That is true across every industry. Think for a moment about your favorite products. What keeps you coming back for more? Chances are, the brand’s reputation and its promise comes into play somehow. If you want a sense of how important a brand’s promise is and how fragile it might […]
Read More05.04.17
5 Keys to Small Business Success
As you may know, National Small Business Week is underway. The annual event, hosted by the U.S. Small Business Administration April 30-May 6, is designed to recognize the nation’s top small businesses, entrepreneurs, and business advocates. We have good reason to be proud of our nation’s visionaries, entrepreneurs and innovators. Consider the fact that more […]
Read More05.02.17
Bucking Tradition-SVL Client Creates Niche for Success
Statistics paint a picture of entrepreneurship as traditionally being a middle-aged man’s game.. The Kauffman Firm Survey (KFS), a longitudinal survey of nearly 5,000 companies legally formed in 2004, indicates that the mean and median age for the founders they surveyed were both 45 years. While this data doesn’t shock me, I feel it underlines […]
More04.25.17
The Women’s Economic Opportunity Center (WEOC) helps those who help others.
CapeAble Sensory Products LLC is among the Center’s success stories. Entrepreneurs and co-owners Marna Pacheco and Susan Hickok have teamed up to bring their bright idea to market. Although different, their professional backgrounds are complementary. Marna has been a professional sales person and an educator. Susan has been a clothing designer, a retail store owner […]
Read More04.21.17
The Changing Face of the American Entrepreneur
Who comes to mind when you think of a famous entrepreneur from the past? Maybe Edison, Bill Gates, Steve Jobs or Larry Page. What do they all have in common? They are white males. The history books have long told the stories of this cohort of entrepreneurs, but the tide is changing, for sure. The […]
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