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07.31.20
Marketing Trends for Summer 2020
As we continue to navigate each new phase of a COVID-19 world, marketing for businesses is more important than ever. Connecting with your ideal customers, in the right way, is the ultimate goal—and as many are still working from home, with no regular sports content, online browsing has increased. How are you presenting your brand […]
Read More07.31.20
It’s About the Experience
Entrepreneurs are drawn to opportunities, innovation, and new value creation. They have a growth mindset. They see things differently than others and are searching for what’s new and what’s next. Being entrepreneurial means being active. It means being experiential. Entrepreneurs who have become successful have several common traits. These traits include: vision, strong work ethic, […]
Read More06.22.20
Refocus Your Digital Marketing, 3 Ways to Increase Engagement
The COVID-19 pandemic has made for a tough few months. More individuals work from home, spend more hours online, and are tentative about in-person interactions. People are looking to fill the gap with digital options without the typical social interactions of day-to-day life. The current conditions make it an ideal time to refocus on your digital marketing […]
More06.18.20
Tech Deserves Your Intention—Innovation Requires Focus on Customer Expectations
At the June Third Thursday Connections, Jason Pennington shared why tech deserves not only our attention but also our intention. “Today we have smartphones, smart houses, smart parking, smart everything. Customers haven’t changed, but their expectations have changed — and changed in a big way,” said Jason Pennington, Executive Director, Indiana IoT Lab. “In a […]
Read More06.08.20
Making Time for Mental Wellbeing, 3 Ways to Preserve Your Sanity
Photo by Pexabay Benjamin Franklin said it best when he quipped, “If you fail to plan, you are planning to fail.” While it may be true that we can always make time for things that are important to us, with the constant go-go-go of life it is easy to put ourselves last. The work-life balance […]
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