Blog
Other Resources
12.28.18
Authenticity sells: How to craft an intentional customer experience
There is a reason the average net promoter score in the United States is 10. High quality, world-class customer experiences are an exception, not the rule. So, what makes for remarkable customer experiences? An emotional connection and interactions to/with the brand; Something memorable, “sticky”, different, or a wow (unexpected); and An underlying feeling of acknowledged value […]
Read More12.13.18
Opportunity Risk Assessment: Going beyond the numbers
Too often, innovators sort and evaluate their ideas as they develop them. The better method is to inventory all of your ideas before you start to evaluate them. By prematurely conducting an evaluation of your ideas as you ideate them, you stunt the likely creativity and energy that can come from a robust and innovative […]
Read More12.05.18
Want to follow your passion? Know your talents and gifts first
There’s a prevailing notion that if you follow your passion, you’ll succeed in business. This might be an oversimplification. Others say to be a rock star business builder you have to add perseverance to passion. No matter that you think, in order to follow your heart, you must take a step back and examine your […]
More12.04.18
How to Win Friends and Influence People (Online)
In 1936, Dale Carnegie published an incredibly valuable and influential best selling self-help book, How to Win Friends and Influence People and an adaptation book of the same title focused on the digital age to capitalize on creating a vibrant digital and connected network. If there’s one marketing trend that’s had a good run in […]
Read More12.04.18
Valuable Lessons to Carry Forward from The NIIC
At the beginning of my internship at The NIIC, I wrote a blog about a few of the different projects and activities I was planning for my new role. Now that my college graduation is nearing and my internship is coming to an end, I figured it would be a good time to add to […]
Read More