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Can People Easily Find You to Fix Their Problem?

Photo by Cottonbro on Pexels A Look at Digital Marketing Welcome to the digital era—where having a digital storefront for your business is crucial. Not having online visibility equals huge losses on leads to grow your sales. Here’s why. People’s time and attention...

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Digital Marketing Tips for Optimal Engagement

The essence of your brand is how an individual feels when engaging with you. How can you pursue this to end strong in 2022? Be intentional with digital marketing. Three tips to strengthen your digital marketing and increase brand engagement. Optimize across channels. Make it personal. Assess.

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Elevate Ventures Announces $649K to Indiana Companies

NIIC residential client Engine Research Associates Inc., has received Indiana SBIR / STTR funding INDIANAPOLIS – Twelve Indiana businesses are receiving $649,000 as part of Phase I and Phase II matching awards from the state’s Small Business Innovation Research...

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Confidence Leads to Success for Small Business Owner

Tracy Williams, Founder and CEO of King David’s Product & Service, shares how WEOC Women’s Business Center and its Director Leslee Hill have changed her life and helped eliminate business insecurities with leadership guidance courses and creating content....

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Communication is Key to Your Company’s Success

As appears in Business People magazine- ProSpeak Words and how you say them hold immense power. They shape beliefs, drive behavior, strengthen relationships, mitigate conflicts, improve public perception, and sell ideas. Effective communication with internal...

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Resources for Business Owners

Purdue Extension Allen County supports Northeast Indiana through the Extension’s Economic and Business Development Signature Programs. Part of their secret sauce is knowing about—and sharing—valuable resources with business owners. Here are two resources you may...

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The WEOC Women’s Business Center receives excellence award

Excerpt FORT WAYNE, Ind. (ADAMS) – A local small business-designated women’s group was recognized for its work. The WEOC Women’s Business Center (WBC) received the 2022 SBA Indiana Women’s Business Center of Excellence Award. SBA Great Lakes Regional Administrator...

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For Wayne’s WEOC Women’s Business Center receives award

Leslee Hill, WEOC WBC director, center, holds the 2022 SBA Indiana Women’s Business Center of Excellence Award. With her are from left, Stacey Poynter, SBA; Tammy Allen and Jami Thomas, both of The NIIC; Geri Aglipay, SBA; Hill, and Rosalina Perez, Rhonda Ladig, Maddy...

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Small Business Digital Ready—Tools to Help YOU Succeed

Mike Fritsch, NIIC President and CEO said, “This online content is a nice complement to our current offerings for entrepreneurs. Our goal is to help connect 100 or more small business owners to these resources by the end of the year. Are you one of them?”

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